Economic Impacts of Tourism

Free Essays on The Religion Of Santeria

The Religion of Santerà ­a Peoples and Culture of the Caribbean Religion, in some ways, confuses me. They all claim to be so different yet, when one takes a close look at them, they all have striking resemblances to each other. I was raised in a Roman Catholic and Greek Orthodox household. Although both had some differences, anyone could see all the similarities that they possessed. All religions pick, choose, and blend from other religions and form a new version. A type of creolization if you will. Different aspects of two similar religions (Catholicism and Yoruba) were blended together to form what we now know as the worldwide religion of Santerà ­a. In this paper I will be discussing the origins of this fascinating religion, what it entails, and a couple of the problems that people who practice the religion face. Santerà ­a started in Cuba during the nineteenth century, when Africans from what are now Nigeria and Benin, were sent to the island to be slaves. The religion centers around ancient African gods who have been assimilated as Catholic saints. Santerà ­a comes from the Spanish word santo meaning saint; Santeros or for women, Santeras is what the priests of the religion of Santerà ­a are called. They â€Å"dispense ritual paraphernalia, such as candles, beads, and ointments, as well as advice on how to solve any problem imaginable–including relationship, money, and health problems–which usually involves strengthening the individual’s connection with the orishas.† (Novas 2003: 211) Santerà ­a was created out of necessity for the African slaves so that they could continue to practice their religion in the New World. In most countries where Africans were made into slaves, they were discouraged or forbidden from practicing their native religions. For this reason, the religion that emerged is known as Santerà ­a, "the way of the saints." Since they were forced to convert to Catholicism, slave... Free Essays on The Religion Of Santeria Free Essays on The Religion Of Santeria The Religion of Santerà ­a Peoples and Culture of the Caribbean Religion, in some ways, confuses me. They all claim to be so different yet, when one takes a close look at them, they all have striking resemblances to each other. I was raised in a Roman Catholic and Greek Orthodox household. Although both had some differences, anyone could see all the similarities that they possessed. All religions pick, choose, and blend from other religions and form a new version. A type of creolization if you will. Different aspects of two similar religions (Catholicism and Yoruba) were blended together to form what we now know as the worldwide religion of Santerà ­a. In this paper I will be discussing the origins of this fascinating religion, what it entails, and a couple of the problems that people who practice the religion face. Santerà ­a started in Cuba during the nineteenth century, when Africans from what are now Nigeria and Benin, were sent to the island to be slaves. The religion centers around ancient African gods who have been assimilated as Catholic saints. Santerà ­a comes from the Spanish word santo meaning saint; Santeros or for women, Santeras is what the priests of the religion of Santerà ­a are called. They â€Å"dispense ritual paraphernalia, such as candles, beads, and ointments, as well as advice on how to solve any problem imaginable–including relationship, money, and health problems–which usually involves strengthening the individual’s connection with the orishas.† (Novas 2003: 211) Santerà ­a was created out of necessity for the African slaves so that they could continue to practice their religion in the New World. In most countries where Africans were made into slaves, they were discouraged or forbidden from practicing their native religions. For this reason, the religion that emerged is known as Santerà ­a, "the way of the saints." Since they were forced to convert to Catholicism, slave...

Evaluating a company's external environment Essay

Evaluating a company's external environment - Essay Example 3D has been embraced as lifestyle and something that is more practical. It is more practical since hobbyist have the advantage of printing out anything they wish at any time with the modest technology. While reviewing the external environment it is important that we address the following points. One of them is the cost of production. It is evident that the use of 3D printers is more affordable compared to other manufacturing processes. Plastic filaments are costing as cheap as $ 30 to $50 per spool. It will be necessary that if a company is to maximize profits in this business then the company must be able to customize cheaply so as to reduce the cost of production. For a company to compete effectively there is need to ensure that you invest properly in high quality plastics. It is evident that most of the companies investing in production of 3D printing are using a poor quality of plastics. As a manager you don’t want your customers to throw away the entire product just because of a broken plastic part. Thingiverse is a design library that provides a good solution to such cases as it offers diverse and modest designers for plastic parts. Apart from motivating your customers this will also help them save on costs of repairs and maintenance. Ryan McMaster is an example of those who have benefited from 3D designers. Her mother’s 1996 Mustang Coupe was restored by simply using a 3D designer. One of the most important concepts to remain competitively advantageous in the market is to be unique. Investing in techniques and ideas which are not easily imitated is one of the ways of remaining competitive in the 3D printing market. With almost 400 3D printers design available online, this business is likely to be flooded in the near future. For this reason, there is need to invest in designs that are copy right protected as well as ones which are not easily imitated. Due to the rapid development in technology it will be important that an organization willing to beat

Plan for your Professional Development Assignment

Plan for your Professional Development - Assignment Example The stated program provides the students knowledge and skills for success which opens up a wide ranging opportunities in their lives. It is known to all professional students that the global environment of market place in constantly changing. Slowly and gradually, the global market place is becoming competitive and huge complex. Therefore, it is necessary for me to understand the courses under the program to taste success in the near future. If the opportunities are taken into account at first, it can be said the teachers successfully completing the course can think of a salary rise while others who are involved in educating children can stay connected with the latest trends or fashion in the market and therefore can serve the students in efficient fashion. The course will contribute in enriching the adult teaching theories as well as explore the design and implementation of the theories in the practical scenario. The focus of the course lies upon understanding the diversity as well as creating the inclusive learning environments. The course curriculum is designed for the professionals, who are interested in working with adult learners in the fields of corporate training, community as well as government agencies and post secondary institutions (Strayer, 2013). . These courses will help me to explore myself in future educational environment. Proper in-depth understanding about the coursework will help me to pursue the dream which I want to attain in the near future. Education is always treated as a noble job and when it comes to teaching adults in the various academic o the corporate arena, then it lures up much more excitement. Answer 2: Assessment of Knowledge, skills and experience The course period will provide me a thorough understanding of the adult learning theory. It will also contribute in analyzing the impact of adult learning on the community as a whole and on the society. It will provide me the requisite knowledge to develop and design the institutio nal content that incorporates the theory relating to adult leaning as well as meet the learning goals. The course content and the curriculum are highly effective to strengthen the communication skills to effectively deliver the content and keep the learners interested in a variety of settings. It is important to keep the interests of the learners intact for any learning course. The analytical plans will laid out the format to deliver effective teaching modules. The familiarity with the online teaching systems will contribute in habituating the learners with the online method and facilitate the adult learning. Proper understanding of theories and practices will help me to increase my level of knowledge, skills and experience. High level of knowledge, skills and experience will help me to increase my number of strengths in order to solve several critical and real time practical issues and problems within the environment (Adair, 2013). Data Analysis (Presentation), Conduct Market Resea rch (Lead a Department) and Detect Problems or Error (Organize Programs) are three major strengths that can be applied to current or future educational environment. The adult education theories and the case studies will significantly increase my level of practical understanding. Moreover, this educational process will help me create knowledge, skills

Xerox Accounting Fraud Essay Example | Topics and Well Written Essays - 2500 words

Xerox Accounting Fraud - Essay Example rowth of mid to high teens." In effect, the predicted growth bar was raised, and some wondered how profits could grow at three times the rate of revenues. Revenue growth was predicted to be 5 percent for the quarter although year-to-year revenue growth for the first quarter was zero. Investors Grow Uneasy By July investors were getting suspicious. In retrospect, they had good reason. The stock had fallen more than 10 percent when Xerox reported that it was in line with its targets for second- quarter growth of 13 percent in "core earnings." The company also noted that revenue had grown at only 2.5 percent and that "mid to high teens" earnings per share growth would be hard to achieve for the balance of the year. On receipt of that news, the stock traded down 8.2 percent to close just below $51. The company tried to adjust the spin to emphasize future opportunities, noting that it was transforming itself from a copier company to a copier services company and that it expected the services component to account for 50 percent of total revenue (up from 15 percent) within eight to ten years. Research analysts supported the company story. Eight out of eleven continued to rank Xerox a strong buy. By mid-September 1999, Xerox was forced to lower expectations again when the CFO noted that revenue growth would fall below 5 percent. A strong U.S. dollar and economic weakness were blamed-although with the stock down about 30 percent from the high four months earlier, several analysts expressed doubt that Xerox's problems were limited to foreign sales. Within a week Xerox announced the acquisition of Tektronix's color printing and imaging business for $950 million, saying that it expected that market to grow at 23 percent for the next three years. Thoman said, "This is really about...The complaint alleged that Xerox had overstated revenues by more than $3 billion and profits by more than $1.5 billion over a four-year period beginning in 1997. This year coincided with the time that Xerox began to outperform the market and Allaire began to accumulate a fortune. The action was finally settled in June 2002 with a second restatement involving the inappropriate booking of $6.4 billion in revenue and overstated pretax profits of $1.4 billion.(Securities and Exchange Commission, 2002) The company was fined $10 million, paid, of course, with shareholders’ money. Stephen Cutler, the SEC’s director of enforcement said, â€Å"Xerox used its accounting to burnish and distort operating results rather than to describe them accurately. As a result, investors were misled and betrayed.† Paul R. Berger, associate director of enforcement said, â€Å"Xerox’s senior management orchestrated a four-year scheme to disguise the company’s true operating performance†¦. Senior management had no compunctions about engaging in improper conduct.† And Charles D. Neimeier, chief accountant for the division of enforcement added, â€Å"Xerox employed a wide variety of undisclosed and often improper top-side accounting actions to manage the quality of its reported earnings. As a result, the company created an illusion that its operating results were substantially better than they really were.

Theoretical And Conceptual Framework Of Airlines

Theoretical And Conceptual Framework Of Airlines In the past of few decades ago, airline industry is being control very tightly with lots of regulations. For example, United State (US) air transportation industry is being control tightly by the Civil Aeronautics Board (CAB) on price, route and schedule of flight. After that in 1978, domestic air transportation market of US is having a free competition among airlines which allowed by the Airline Deregulation Acts of 1978. Through this act, every airline is allowed to set their own price, how frequent they are flying and the destination they want to fly to (Thomas, O.G., 2004). After the deregulation of American airline market, European air transport also experienced deregulation in the middle of 1980. The result of regulation is an increase competition of airlines and to open new entry to new airlines. The airline structure has changed due to deregulations. The airline industry becomes more competitive with numbers of competition. Changes of pricing strategy, marketing strategy and airlines networks such as hubs and spokes had made. There are lots of changes from deregulation such as service patterns, pricing, computerized of the management systems and industry structure. Deregulation and air transport liberalization make a turning point of airlines structure and marketing strategies. Travelers are rational and not willing to pay for a level of service which is not necessary (Pourat, H., 1994). Technological development had improved the management system of airline where they are now having seats inventory system and reservation system had been improved. During that time, lots of existing regulated airlines meet failure and left the airline industry. There are numbers of new entry airlines joined the airline industry as well. (Kaplan, D.P., 1995 cited in Thomas, O.G., 2004) report that, 19 jet operator formerly regulated by the Civil Aeronautics Board (CAB), only 7 survived until 1995. The most famous survivor, Southwest Airlines (created in 1971) remains a prosperous carrier today. Deregulation of airline market also brings in another form of new business model which is the low cost business model into the airlines industry as well. This will be further discussing in the next section. 1.2 Problem Statement The new idea of low cost business model was first brought up by Southwest Airlines in the 1970. It took 15 years for the US airline industry and 20 years for the EU airline industry to take up the challenges of the emergence of low cost airline business model. After the deregulation, in 1978, there are huge numbers of new entry of low cost airlines into the airline industry. Initially these new entry airlines was doing quite success but due to by having only low fare would not be able to sustain their business. They are lack of financial support to compete in the competitive airline industry during that time. There are new entries of airlines and airlines which faced failure and left the industry (Natthida Taweelertkunthon, 2006). There is another new generation of low cost business model emerged in the airline industry in 1990. They startup their business with a strong financial support and with a better and younger aircraft used. This new generation of low cost airline has rewritten the business model to compete in the US competitive airline business environment and also with the commercial airlines market. They had also shifted from their business strategy from product differentiation into low cost. They become more cost advantages through efficiency where their operational efficient help to bring down the cost. The emergence of low cost airline manage to steal customer from the commercial airlines especially price sensitive customer and served with wide range of services. Even those high end customers are not longer willing to pay such a high fare on air transport where this bring benefit toward the low cost airlines. Air transport is not a luxurious thing anymore. At this point of time, traditional airlines faced challenges from low cost airlines where they find difficulty on sustaining their business. In Asia, low cost airline business model is still a new idea and just started in year 2000. Nevertheless, this new business model do faced problem of restrictive of two countries involved. Problem had been solved through the agreement among Southeast Asia (SEA) countries. Air Asia the successful pioneer established in the year 2001 and took the sky in November 2002. The success of Air Asia with low cost business model is the reason of the growth of low cost airlines rapidly in Southeast Asia. There are numbers of new entries of low cost airlines such as Tiger Airways, Nok Air and etc. The fact that Southeast Asia has a massive population is crucial, more than 50 million people with a rising middle class and a growing propensity for travel. The geographical location of surrounding islands without viable and competitive alternatives modes of transportation in Southeast Asia will enhances LCCs an enormous competitive advantage over surface and ground modes. (Natthida Taweelertkunthon, 2006) Low cost business model of low cost airlines is different in between of SEA and US and EU. The application of low cost principle is different. For example, in US and EU, they could have a lower fare on landing at secondary airports. But in SEA, they couldnt be able to avoid air traffic congestion at the core airport easily. Therefore, SEA low cost airlines cannot be able to save and lower fare on landing fees and etc. Besides that, the competition faced by SEA low cost airlines is much competitive as compare to US and EU low cost airlines. This is because of there are lots of competitor in SEA country with low cost airlines. Therefore, the marketing strategy that being implement by the low cost airlines to stay and being competitive is important. This research proposal is focusing on the marketing strategy that implement by low cost airlines to gain competitive advantages in the competitive environment. 1.3 Research Question From the problem statement above, it brings to several research questions where the researcher need to collect information for the purpose of this proposal. What are the marketing strategies implementing by Air Asia? How does marketing strategies influence the sales of Air Asia? What are the objectives, benefits and cost of the marketing strategies implementing? Are there any differences in between of traditional and low cost airlines marketing strategies? How Air Asias marketing strategies make Air Asia to be competitive among other low cost airlines? 1.4 Research Objective Research objectives have been listed down at below to guide the researcher in getting and answering the research questions which had stated above. Identify the marketing strategies that being use by Air Asia. Analyze on the marketing strategies that had being used. Analyze the sales trend of Air Asia. Compare the sales trend and marketing strategies that had implemented. Evaluate the objectives, benefits and cost of the marketing strategies implemented. Compare the marketing strategies of traditional and low cost airline. Evaluate the competitive advantages of Air Asia. 1.5 Theoretical and Conceptual Framework 1.5.1 Conceptual Framework 1.5.2 Theoretical Framework The process of this research proposal is shown in the diagram above. First of all, the problem statement would be discussing that the emergence of low cost airlines in the airline industry. 1.6 Scope and Limitation 1.6.1 Scope In the business world, there are plenty of strategies that are implementing by different company to stay competitive in the business environment. The strategies implemented by company are such as marketing strategy, financial strategy, research and development (RD), management information system (MIS) and etc. in this research proposal, the strategy that is being focus on is marketing strategy of an airline. It is to research on the ways of an airline manage their marketing strategy well to gain competitive advantage. Airlines industry is a huge industry which consist of full service airlines and no frills airlines. This research proposal has limited the research topic into a small scope which is focusing on analyzing the marketing strategy of no frills airlines. Besides that, there are numbers of no frills airlines in the world as well. Therefore, the researcher has further scope the topic down to low cost no frills airline of Malaysia which is Air Asia. 1.6.2 Limitation In every research proposal, there would have some limitations which limit the researcher to collect better information or result for the presentation of proposal. There is limitation which face by the researcher when doing research for this research proposal. AirAsia.com (2010), Air Asia is the only low cost airline available based in Malaysia (which not consist of low cost airline (FireFly) with subsidiaries of Malaysia Airline System Berhad). There do not have choice to researcher where Air Asia is the only available choice to be included as the scope of the topic. Besides that, there are limited journals available about the marketing strategy of a low cost airline. Therefore, it is a limitation for the researcher to collect journals for review the literature. In addition, the marketing strategy of low cost airlines differs from airline to airline. It is difficult to finalize the main marketing strategy that is implementing by low cost airlines. 1.7 Significance of the Study This research proposal is important to YBhg. Dato Tony Fernandes, the CEO of Air Asia and the marketing manager of Air Asia. This is because the research proposal has a summary of the effectiveness of the marketing strategies that being implementing by Air Asia where it makes them to be competitive advantage and a head above other low cost airlines. They would have the opportunity to have an outlook on a different angel of view in order to further improve on their current marketing strategy by advancing the current strategic planning model. Besides that, another targeted reader of this research proposal is the marketing managers of other airlines (such as low cost or full service airlines). This is because they could have the idea of how Air Asia is having such an excellent marketing strategy which brings it to where it is right now as the Worlds Best Low Cost Airline. They could use the strategic that Air Asia is implementing as the role model to market their airlines to be more competitive as well. In addition, this research proposal is useful to students who are majoring in marketing strategic management. This is because it would be a good and appropriate case study to read and learn from on the ways of a company could be able to manage their strategic planning model so well and gain competitive advantages over other competitors. Student would have the opportunity to have an in-depth understanding on the ways of a low cost airline planning the marketing strategy model to suit the business model which to keep cost low and being successful. 1.8 Definition of Term ASK = Available seat kilometer ASK is to measure the carrying capacity of airlines passenger. The formula is seat available x distance flown = carrying capacity per plane Chapter 2: Literature Review According to Natthida Taweelertkunthon (2006), there are two types of low cost carrier which are low cost no frills carrier and low cost low frills carrier. Low cost no frills carrier is those low cost airlines which do not provide any other extra services like on board meals. Tiger Airways and Air Asia are the example of low cost no frills carrier. On another hand, low cost low frills carrier refers to low cost airline which provide some extra service like on-board drinks or snacks. The fare of air ticket is slightly higher than low cost no frills carrier. The example of low cost low frills carrier are Nok Air, One-Two-Go and Jetstar Asia. 2.1 Key Features of Low Cost Airline Business Model Figure 2.1: LCCs Business Model Source: (Jiang, H., 2007) The figure above shows the low cost airline business model which is build up three main key features which are simple product, low operating cost and positioning. 2.1.1 Simple Product / No Frills A low cost airline would keep service and product simple to maintain cost advantages to offer product which is value for money to the customers. A simple product which also means no frills or no extra service such as meals on board provided on board to cut down cost. Besides that, meal on board could also be provided with a mean of good quality with extra charges. The seats are narrow to have a large capacity on plane and maximize seat density. This is to have a large volume of sales to cover the cost on the single journey to the destination. There is an only one class seat on aboard available with no seats arrangement allows (Jiang, H., 2007). 2.1.2 Low Operating Cost In addition, a low operating cost is one of the low cost airlines features. Low cost airlines will only land on secondary airports where the landing fee is much lower as compare to core airports. Secondary airports also have the advantage of less traffic congestion where the flight and stop by and take off again in a shorter time. They would have a shorter turnaround time to avoid paying higher tax charges on parking. Besides that, low cost airline practice direct sales of air ticket or through online reservation and buying. A cost cutting strategy would be implementing by low cost airlines to keep their cost low and to have cost advantages (Dietlin, P., 2004). 2.1.3 Positioning Lastly, low cost airline will market themselves mainly to non-business passengers. For examples, leisure passengers and price sensitive passengers are non-business passengers. In recent years, low cost airline starts to target business travelers as well. This is to grow their market to a more large perspective. A good and effective marketing strategy of low cost airline plays an important role to position their product to the public and to gain competitive advantage as well. Low cost airline will have a short haul which fly from point to point with high frequency. Moreover, low cost airline would likely to become the number one or two on most routes operated (Jiang, H., 2007). 2.2 Challenges of Low Cost Airlines In the competitive environment of airline industry, there are several challenges which will be faced by low cost airlines. Explanations on the challengers that face by low cost airlines are explained as below. 2.2.1 Overcapacity First of all, the airline industry of low cost airline is growing rapidly where there is more new entry of low cost airlines. According to Jiang, H. (2007), the author said that there are over thirty low cost airlines launched in the year of 2002. A sudden increase of a large amount of new entry brings threat to the existing low cost airline. The market is overcrowded and overcapacity where all of the low cost airlines need to compete among airlines to generate revenue for their own. 2.2.2 Pressure on Yield or Average Fares With a large amount of new entry it creates a competitive competition environment among airlines. According to Dietlin, P. (2004), worldwide airline yield will decrease by 1.1% per year until 2010 and intra-Asia yield will decrease much faster than that. New pricing strategy had been introduced by traditional airline to compete with low cost airline. For example, for some routes, traditional airline introduce a low aggressive fare especially those routes that being fly by low cost airlines. Besides that, there is a price competition among airlines. The new entry airlines are having lower fares to compete with existing low cost airlines. This pulls down the average fares per customer where it does not benefit any side on a long run. 2.2.3 Difficulty on Keeping Cost Advantages According to Dietlin, P. (2004), Asian airlines are having a significant lower input costs as compare to American airlines and European airlines. This problem of lower input cost is mainly due to labor cost. Dietlin, P. (unpublished, 2004) stated that Airlines in Singapore unit labor costs are USD 0.77 per ASK and airlines in American is having US 2.92 per ASK which is 279% more. Asian airlines are trying to solve the problem by hiring labor from low-income countries where they could have low wages for their labor to increase unit costs. 2.2.4 Product Differentiation With numbers of low cost airlines in the market push every single low cost airline to differentiate their product to gain as much market share as possible. This simple mean more cost will incur. Airlines are coming up with more aggressive and low fares which it would pull down the average revenue of airlines. Low fare of air ticket is no longer enough to be differentiating from other competitor. They are trying to brand themselves to differentiate from others to gain competitive advantages. 2.3 Marketing Strategy that Implemented by Low Cost Airlines There are several marketing strategies that being implement by low cost airlines to market or position their product to their customer. There are some marketing strategies that being practicing by low cost airline are stated as below. 2.3.1 Frequent Flyer Program Frequent flyer program is one of the marketing strategies of Southwest Airline but it is not adopting by most of the low cost airlines. This program gives out frequent flyer point when customers purchase air ticket each time. By using the accumulate points, it could be redeem for free ticket or upgrade class seat which depend on the company policy (Lederman, M., 2003). As a marketing tool FFPs have proved highly successful (Bennett, M.M., 1996). 2.3.2 Point-to-Point Gutstafsson, L. (2005) says that point-to-point could be included as a cost leadership strategy as well as a marketing strategy as well. Point-to-point refers to the air traffic movement system where the flights fly directly to the final destination without going through the hub. This would be able to help airline to save up cost. At the same time, it could be able to attract customer where they do not need to waste time on transiting at the hub. Customer could be able to have a flight directly to the final destination that they wish to be just with a low fare air ticket. 2.3.3 Branding / Image It is difficult for airlines to differentiate their product from other competitor as the basic product of airlines are the same. Therefore, branding and build up good image or reputation is another option to market their product to the public. Branding is do marketing on a product externally to the public. There is another way round of branding being practicing. As an example, Air Asia do brand their product internally to their staff first before to brand it externally to the public (Marketing-interactive.com, 2008). This is to let the staff of Air Asia knows well on the function and attractive of the product where they could sell it more better externally to the public. 2.3.4 Pricing (Low Fares) Low cost airlines are marketing their products with low fare to compete with traditional full service airlines. Low fare is the main attractiveness of low cost airline as compare to full service airline. Low cost airlines keep on introduce low fare ticket to customer and having promotion sales on air ticket. Fare of air ticket is getting cheap as time goes. Fare of air ticket is the main strategy that plays around by low cost airlines. Chapter 3: Research Design and Methodology 3.1 General Nature of Research The general nature of the research proposal is qualitative methodology. Saunders, M. et. al (1998) defines qualitative research as an array of interpretive techniques which seek to describe, decode, translate and otherwise come to terms with the meaning, not the frequency of certain more or less naturally occurring phenomena in the social world. A deeper insight of the ways of Air Asia managing their marketing strategy would be able to gain from doing qualitative research. A research which is base on the meaning which express through words is qualitative research (Saunders, M. et. al, 1998). 3.2 Research Philosophy Interpretive or phenomenology is the research philosophy that selected by researcher on this research proposal. This philosophy is suitable for research which is on qualitative methodology. Interpretive would help to gain new insight about the reality and deeper understanding on the question of how and why. Researcher is more flexible to adapt with changes during the research process. It is more appropriate to study on a small sample for interpretive philosophy. There are threats by using this philosophy. First of all, it will be time consuming when collecting qualitative data. In addition, analyzing of qualitative data would be difficult especially for inexperience researcher to analyze and generate new theory. 3.2 Research Method and Research Design 3.2.1 Research Method The research method that is being use by the researcher in this research proposal is interview research method. According to Saunders, M. et. al (1998), there are several types of interview such as structured interview, semi-structured interview and unstructured interview. The choice of interview selected is semi-structured interview which would have a list of topics to be cover during the section of interview. Semi-structured interview would be able to cover in depth and exploratory study. It would benefit to gain new insight on the particular topic as well (Saunders, M. et. al, 1998). 3.2.2 Research Design 3.2.2.1 General Research Design General research design is known as research strategy. The three main research strategies are experiment, case study and survey. The research strategy that would be use in the research proposal is case study strategy. Case study would have a detail and intensive knowledge on the single case study that is being studied. Case study is very useful in conducting exploratory of the theory and challenging with come up with a new theory. Besides that, case study would provide a very rich understanding on the case that is being studied (Saunders, M. et. al, 1998). 3.2.2.2 Research Approach Besides that, the research approach that being used is inductive approaches. Inductive approach is building theory which is more for case study research strategy. This approach would get the research to involve in the case study as well. The general idea of the problem would be understand well when inductive approach is being use. This approaches would more likely to use up interview data. It would be able to formulate theory by using the result of data analysis but at the same time it would also end up with the same theory as the existing theory (Saunders, M. et. al, 1998). 3.3 Sources of Data 3.3.1 Primary Research There are several primary researches available such as observation, interview and questionnaire. The primary research which is being use in this research proposal is through interview. A semi-structured and in-depth interview would be conduct in order to have an exploratory study on Air Asias marketing strategy to gain new insight. An open-ended interview questionnaire would be design and use to interview the potential interviewee to collect qualitative data. A face-to-face interview would be held where it allow researcher to have more control and strengthen open-ended question (Mona, C., et. al, 2001). 3.3.2 Secondary Research In this research proposal, the secondary research used is through online database to collect useful journals which are relating to the topic. The main online database is being use is [emailprotected] which is an online database of the Massachusetts Institute of Technology. The information that found through this online database is highly reliable where there is lots of PhD or masters unpublished thesis available on the database. Besides online database as secondary research, websites are being used as well. Official website of Air Asia is being used as the secondary research tool to get information regarding on Air Asia. Newsletters of Air Asias would frequently update the researcher on current news about Air Asia. Besides that, Air Asias blog is one of the secondary research tools where it provides new updates of Air Asia from time to time when latest news of Air Asia could be known from there as well. 3.5 Data Analysis Procedures There is several methods data analysis on qualitative research. The method of data analysis selected for this research proposal is the grounded theory data analysis. This data analysis method uses the inductive research where it collects data from the source of interview. Through interview, data would be able to collect and at the point of time, the data is being grouped accordingly into respective main concept (Gutstafsson, L., 2005). After the grouping of data into different concepts is done, the data could further categories into different supporting theory structure. By doing so, it enable researcher to have a better outlook of the data displayed in the structure. Therefore, researcher could interpret and analyze the data easily. A new theory would be able to generate by using the result of data analysis (Gutstafsson, L., 2005).

A Comparison of Satire in Voltaires Candide and Gullivers Travels Ess

A Comparison of the Satire of Candide and Gulliver's Travels An impartial observer has the ability to make the most critical and objective observation on society and the behavior of man. This impartial observer would see the truth as it is. This same premise may be applied to literary works. A naive character or narrator may be used as an impartial observer, who reveals social truths to the audience through his or her naivete. As Maurois has noted, in writing about Candide, by Voltaire," It was novel of apprenticeship, that is, the shaping of an adolescent's ideas by rude contact with the universe" (101). Jonathan Swift also takes this approach in his work Gulliver's Travels, where Gulliver, the main character, provides a impartial point of reference. The satires Gulliver's Travels, by Jonathan Swift, and Candide, by Voltaire, both make use of naivete to convey satirical attacks on society. In both works, litotes [understatements] are made of extremely absurd situations, which further illuminates the ridiculous nature of a situation. Characters in each novel are made vulnerable by their overly trusting natures. This is taken advantage of, and these characters are left exploited by corrupt people in society. Attacks are also made on authority figures of the world. This can be seen in the characters' reaction to authority. Finally, both works are travel tales, which expose the main characters to many perspectives. This allows the authors to satirize many aspects of society. These two satirical works make litotes of preposterous situations, thus shedding light on the absurdity at hand. This is an especially effective technique, because a character or narrator is involved in a ridiculous situation. The reader, from an... ... French Novelist Manners and Ideas. New York: D Appleton and Company, 1929. "Introduction to Gulliver's Travels." Norton Anthology of English Literature, The Major Authors. Ed. M.H. Abrhams et al. Sixth ed. New York: W. W. Norton and Company, 1995. Lawler, John. "The Evolution of Gulliver's Character." Norton Critical Editions. Maurois, Andre'. Voltaire. New York: D. Appleton and Company, 1932. Mylne, Vivienne. The Eighteenth-Century French Novel. Manchester: University of Manchester Press, 1965. Pasco, Allan H. Novel Configurations A Study of French Fiction. Birmingham: Summa Publications, 1987. Quintana, Ricardo "Situation as Satirical Method." Norton Critical Editions: Jonathan Swift Gulliver's Travels. Ed. Robert A Greenberg. New York: W. W. Norton and Company Inc., 1961. Van Doren, Carl. Swift .New York: The Viking Press, 1930.

Concentration of enzymes Essay

CONCLUSION: Based on the results obtained from the experiment it can be concluded that the concentration of enzymes influences the rate of a chemical reaction. If enzyme concentration is decreased then the reaction rate will also decrease. If there is sufficient enzyme to bind with substrate then the reaction will proceed fast and if there are insufficient enzymes present then the reaction will slow down DISCUSSION: It was predicted that with the increase of concentration of amylase solution, the time took to break down starch would decrease . This was proved correct , if basing on just these trials . The graph shows how with every single increase of the concentration , the amount of drops until the mixture fails to give a blue-black colour with iodine solution disappear decreased. This continually happened , without any outliers. The trend-line of the graph shows the predicted linear line in the relationship between concentration of amylase solution and the amount of drops until the mixture fails to give a blue-black colour with iodine solution. The amount of drops until the mixture fails to give a blue-black colour with iodine solution with a amylase concentration of 0.1% was found to be 12 drops, which was plotted on the graph. It can be presumed that a higher concentration of amylase is better because it does not take much time to break down the polysaccharide chains and a higher concentration helps to speed up this process. The amylase concentration of 0.1% took only 12 drops until the mixture fails to give a blue-black colour, while the amylase concentration of 0.05% took 21 drops , the amylase concentration of 0.025% took 24 drops and the amylase concentration of 0.01% took 28 drops. Because the purpose of an enzyme is to speed up a reaction, it is logical that amylase would have a higher concentration so it can take less time for it to do its purpose. At higher amylase concentration the time taken until the mixture fails to give a blue-black colour with iodine solution. Despite this, there are sources of error that need to be acknowledge. The trial proved difficult for some, sometimes yielding no results. Another source may be the mixing of the concentration.

Under Population

Under Population Free Online Research Papers The effect of under population in the world is causing lack of people to replace those who die or retire with inability to continue working. Just done in the U.S. Census 83 countries and territories are now thought to experience below-replacement fertility. This basically means they won’t be able to replace the people who are dying or no longer able to work, these places take up roughly 44% of the world’s total population. Due to several causes in our current world we are experiencing low mortality rates. Currently several countries are having lower life expectancy that they did not have 40 years ago. Though many countries are experiencing a time of peace there is a large HIV-AIDS epidemic going on in about 1/6th of the world. These low mortality rates are causing issues with proper population in these countries. Another cause of under population is the legalization of Abortion. Reports have shown since the legalization of Abortions that since they were legalized Europe as well as 15 countries by 2002 is reporting rates of 1.3 children per woman or below. A rate of 2.1 is needed to maintain a population. The reports where this is the largest issue is found in Europe where abortions are used as a method of birth control. This issue is also begun to appear due to women waiting till later to have children. Instead of starting to have children in their early 20’s many women are waiting till 30 or later to have their first child. This is causing people to have smaller families as well. The average family is going from a 2-4 children per family to a 1-2. In some cases the women lose fertility and are unable then to have children at all as well. There is report’s that many nations are not offering enough maternity leave in terms of length and money being paid out to the women during it. This has caused some women to put off having children till later in their careers. This comes into play once again the older the woman gets the less fertile she becomes. This also causes the women to lose desire to have more than one maybe two children. Some nations have begun to address this issue by offering more maternity leave benefits and/or reward larger families in other ways. None of these countries appear to be considering revising their abortion laws in attempt to overcome this issue of under population. If Europe does not get a stronghold on this issue they could be looking at a lack of 20 million workers in 2030 compared to what they have in their current work force today. Now this can be counter acted if they were able to increase their immigration. But it would need to at least quadruple to an average of almost 4 million net entrants a year just to prevent a decline in the size of people ages 15 – 64 years old, considered the working age over the next 50 years. Soon coming as well is the large amount of people coming to retirement age within China as well. They also in some means of want to control the population within their country have cut down on how many children people are allowed. By doing this they have caused themselves issues in the fact that the work force in large abundance is reaching retirement age within their country. Without sufficient people to support those retiring I think we are going to see a huge economic crash within their workforce and communities. The real cause of under population is all speculative. Only real hard facts are that we are not producing as many children as there are people within the world. Disease, accidents, and old age are all factors to be counted in. But overall people are dying at a much higher rate than producing and if we continue down this path we won’t have the people to make up for the work force that is retiring and dying off. One thing we don’t seem to keep in mind is that even though the advances within medicine are much better today than they were 50 years ago some reason our mortality rate is much lower today than back then. I think people don’t seem to notice the changes due to the fact we are living in a more peaceful era than most of our ancestors in the last decade. In the last 30 years we have not had any world changing wars. That left millions dead and millions more homeless or handicapped for life. But still we are not reproducing at an upward rate. The cause like I said has many factors and not one can be pointed at directly. Well all of these need to be addressed we need to main address the fact that if we do not change our ways of life in the next 50 years our world will not be able to support itself. In conclusion my feeling is that we need to give women more incentive to want to reproduce and have families. We have built our world around a working family. 60 years ago the typical family was the man worked and the woman raised the kids. Today you look at our society and it says that the man and woman should both work. I feel this is the biggest factor that comes into play. It is causing women to wait longer to have children and end up having less if none. All my information from the census and numbers was from the website abortiontv.com/Lies%20%20Myths/underpopulation.htm Research Papers on Under PopulationPersonal Experience with Teen PregnancyInfluences of Socio-Economic Status of Married MalesThe Effects of Illegal Immigration19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeEffects of Television Violence on ChildrenPETSTEL analysis of IndiaDefinition of Export QuotasResearch Process Part OneRelationship between Media Coverage and Social and

Funny in Farsi Commentarry Essays

Funny in Farsi Commentarry Essays Funny in Farsi Commentarry Paper Funny in Farsi Commentarry Paper Essay Topic: Funny My expectations for Funny In Affairs were set very high. I predicted that it would be a deep, profound book that was enlightening and revealed a lot about Persian culture. I was surprised to find a witty, light hearted book Instead, that focused a lot more on the transition Into the American culture, rather than the Iranian culture Itself. However, Im still really Liking the book;lets delicately written, with great hints of sarcasm and humor, to the point where It had me actually laughing out loud. The only aspect that bothers me a bit is that the story seems a bit jumbled; events that spread years apart are put together in one page, and then a few paragraphs later, the story flies back to third grade memories. L find myself desperately trying to reorient myself, but sometimes I simply cannot and have to reread the whole page. But despite the constant time acclimatization, I really did appreciate Frozen Dumas writing style. Another aspect that has really stood out to me, were the characters Frozen presents. I understand that these are actual people, Firehouses family in fact, UT I am still so amazed by the depth and flirtatiousnesss these characters are written In. The fosterers about Firehouses father are especially well written and really present his personality well. However, (In my opinion) Follower mother was not described/written well. : She seems a very bland character, who Is only mentioned for silly things and chores so far, which Is fine, but I really hopes the author would elaborate on this important character later in the book, but I never came to see her with the depth that other characters had. Another thing Ive been thinking about a lot s how Frozen herself feels about her parents and heritage. Not technically relationship wise, but how she sees her parents and culture. Obviously, now at her age, and writers view, she writes in a neutral, proud way, making us question prejudices and discrimination, but I feel like though some humorous remarks are expressed relating this topic, I have not found a clear stance in how she had felt about her culture as a child. Was she truly embarrassed at any point? The memoir really focuses on Follower and her family, but did she at any time, like most children, eel a higher desire to fit In with friends and peers, rather than her family? I am Just surprised that such a big problem has mostly only affected her family pride representation in the big picture. I feel like Frozen memoir was a detailed focus on her family live, and not as much how it affected her life with her peers. Perhaps this has been done to really emphasize how important her family has been in her life, and how much of her focus it took up. All this really made me think of the importance of family in the US compared to middle eastern cultures.

Rules of The Patent Coursework Example | Topics and Well Written Essays - 1750 words

Rules of The Patent - Coursework Example An initial provisional patenting which is relatively simple and quick will immediately secure the rights. Full patenting can follow this. Any disclosure like getting it published in a technical journal can be done after this. They must do this at an appropriate time to create awareness of the product before launching the product in the market. It is recommended that the services of a professional patent attorney be engaged for filing the patent (Reese, 75). Both the partners do not have experience in writing and filing the patent before. The patent will be written better by a patent lawyer and chances of getting it accepted will be much better. It is also better that they bear the costs of the patenting themselves now and not wait to form a company and then raise resources through that for the patent. Funding agencies pay special attention to aspects of the value of IP and how well it has been secured by the promoter while considering a loan proposal. Another important thing that needs to be clarified right away is the ownership of the patent. Will it be owned by one individual or both or by the company that is to be formed? The best would be for the engineering partner to patent it in his own name and later on transfer the rights of use entirely to the company at some mutually agreed cost after it is formed. It would be fair as it is his efforts that have resulted in the patent and also because the patent filing need not wait for the formalities of forming a company, that is if the two decide to go ahead and form one. After the patenting, they will have to decide on whether to manufacture and market the product themselves or to transfer the know-how to a third party for manufacturing under license. The former means becoming an entrepreneur and deriving the full fruits of benefit s of the invention. An entrepreneur’s skills are entirely different from that of an inventor. The entrepreneur takes full responsibility for doing everything like fundraising,

Media Trial Essay Example | Topics and Well Written Essays - 500 words

Media Trial - Essay Example The three most common types of media trials utilize narratives taken directly from entertainment media: abuse of power, the sinful rich, and evil strangers. These themes provide the news media with powerful pre-established conceptual frameworks to present and mold the various aspects of a trial's coverage." President Clinton is accused of obstruction of justice and perjury while attempting to conceal an affair with a White House intern. Verdict: The president is found innocent of the charges as U.S Senate votes on both articles of impeachment fall short of the two-thirds majority required to convict. Defendants: Clinton impeachment (1999) The impeachment trial of President Bill Clinton followed the lawsuit filed by Paula Jones on May 6, 1994 in the United States District Court for Eastern Arkansas for violations of her federal civil rights in 1991 by the president while he was governor of Arkansas and she was an Arkansas state employee, during which time Governor Clinton allegedly made crude sexual advances which she rejected. The name of Monica Lewinsky, who had worked as a White House intern in 1995 was included in a list of potential witnesses prepared by the attorneys for Ms. Jones that was submitted to the President's legal team. Ms.